News : January 2016

Green Alliance Changes Hands, Leaders

Jan 7, 2016

 This article was written by Brian Early and first appeared in Seacoast Online on Sunday, January 3rd 

PORTSMOUTH – The Seacoast’s environmental sustainability marketing firm, Green Alliance, has changed ownership as ofthe first of the year and is no longer led by founder Sarah Brown.

After six years of building a clientele of businesses and helping environmentally minded consumers connect to those businesses, Brown sold the company to Mike Bellamente and three other partners who hope to expand the brand of Green Alliance beyond the bounds of the Seacoast. Brown will remain a consultant to the business for the next six months to assist with the transition.

For Brown, leaving was based on two main reasons. One was family. She wants to spend more time with her three daughters who range in age from 12 to 16 before they finish high school and leave home. The other was that she started losing the drive that brought her to work every day. It starting becoming more of a job than a passion.

“It was time for me to move on,” she said. “I don’t just want to punch a clock.”
She knows other small business owners who continue to work for a business they are no longer passionate about, and she didn’t want to join their ranks.