News : Growing Seacoast Fitness Industry Helps Local Business Expand

Sep 8, 2015

Originally Published in the Exeter Newsletter

By Anne Twombly

EPPING — The fitness industry is booming as Americans become increasingly health conscious. Desire for fitness plan personalization drives sales of products like the Fitbit, a wearable digital activity tracker that measures personal fitness metrics such as distance traveled. Fitbit reported over 21 million sold since 2011, only a fraction of the wearable exercise technology market, a number that grows daily. These devices out sold the Apple watch since its launch.

But as much as technology like FitBit tracks fitness, it is just an app and can’t produce results alone. What the technology has done, however, is encourage consumers to think about their personal health. According to the International Health, Racquet & Sportsclub Association (IHRSA), the number of health and fitness clubs in the United States also rose 6.4 percent in 2015 from the previous year. Although some of these centers are franchised “big-box” gyms, there has also been a large amount of smaller independent facilities popping up to meet the increasing market demand for individualized fitness consultation.

Integrated Fitness of Dover is one of the many smaller gyms that has appeared on the Seacoast over the past decade to meet the increased demand for personalized fitness services and programs. Owner, Jonathan Arnold, has built his business by taking a uniquely thorough individualized and holistic lifestyle approach to advance the specific personal goals of clients.

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