News : Craft Brew Alliance Proves Sustainability Pays Off

Sep 22, 2015

Originally Published on Seacoast Online

By Mike Bizier

PORTLAND, OR – The Redhook Brewery in Portsmouth is a popular brewpub destination for many in the seacoast region. Aside from providing customers with quality craft beers, the pub is also known for its sustainable initiatives, such as using natural, locally-sourced ingredients for their menu. What customers might not be aware of is that Redhook’s Portsmouth location is part of the Craft Brew Alliance, a larger national brewing company that also puts sustainability at the forefront of its business priorities.

Formed in 2008 through a merger between Redhook’s headquarters in Seattle, Washington and Widmer Brothers Brewing in Portland, Oregon, Craft Brew Alliance (CBA) keeps sustainability at the core of its business model; for both its brewing practices and dining operations on both coasts. With the addition of the Hawaii-based Kona Brewing Company in 2010 and Omission Beer, a gluten free brand in 2012, Craft Brew Alliance has become one of the largest and most sustainable brewing companies in the United States.

Last year, the CBA released what is now an annual report to raise awareness of their sustainable goals. By releasing the report publicly, CBA hold themselves accountable for meeting their objectives and being fully transparent.

“For a long time we have had this commitment and we have been taking action towards reducing our carbon footprint, but we haven’t necessarily been talking about that publicly,” says CBA’s sustainability manager Julia Person. “Now we’re starting to see companies release sustainability reports and talking about this, and I think if this continues to happen, it will push more and more companies to do the same.”

Read the full story on Seacoast Online.