News : Barking Up the Right Tree

Sep 22, 2015

Originally Published in the NH Business Review

By Michael McCord

Sustainability doesn’t immediately come to mind when put in the context of a pet store. But Jeff and Dawn Price, the owners of The Natural Dog, have made it their mission to change that perception.

“We believe that sustainable thinking and practices is good for our customers,” Jeff Price said. Since 2004 when they opened their first store in Newburyport, Mass., the Prices have seen their customer grow steadily as one referral led to another. That led to a second store – named The Natural Dog and Holistic Cat – that opened in 2013 in Portsmouth.

Price said that education has been the driving force behind the growth of customer awareness and demand.

“We think the knowledge we and our staff offer sets our level of customer service apart,” Price explained. “Just because a big pet food company rolls out a commercial that says their product is good doesn’t necessarily make it so. We maintain a high level of scrutiny and that makes us as much of an education center as a store.”

Read the full story in the NH Business Review.