News : Green Collar Careers: Green Alliance Director, Sarah Brown

Apr 8, 2015

Originally published in The New Hampshire.

By Ken Johnson

Efforts to become a more green and sustainable culture proliferate the news these days, but often that information is lost amongst the headlines. Though political coverage of climate change and rampant ecological disasters make the front page, seldom were stories about companies incorporating greener business practices given top-billing. Sarah Brown noticed this lack of attention in the media and decided that it had to change if communities were going to become more sustainable. In response, Brown established the Green Alliance, an environmentally-conscious business union, that raises the awareness of sustainably-minded businesses and helps connect them with green-minded consumers.

“We decided from day one that we wanted an outlet for people, whether they were business owners or consumers, to put their money where their values were,” Brown said. “And we wanted people to realize that going green didn’t have to mean going broke; that going green could actually save you a little of it too and for businesses it could increase their profits.”

Brown, who has worked for CNN at the New York bureau, NBC as a Moscow bureau assignment desk editor, and for Associated Press TV as a Moscow bureau producer, started The Green Alliance in the living room of her Kittery, Maine, home in 2009. When it started, The Green Alliance had two Business Partners, Simply Green Biofuels and Purely Organic Lawn Care. Now, the Green Alliance, headquartered in Portsmouth's historic Franklin Block Building, boasts upward of 100 Business Partners and nearly 4,000 individual community members.

Read the full story in The New Hampshire, on page 7, on issuu.com here!