News : Meet a Green Alliance Business: Portsmouth Atlantic Insurance

Jan 6, 2015

Originally published in the Portsmouth Herald

Portsmouth Atlantic Insurance provides home, auto, health and life insurance to more than 1,500 clients throughout Massachusetts, Seacoast New Hampshire and southern Maine. In addition to offering a localized experience for its clients, Portsmouth Atlantic Insurance is committed to being one of the greenest agencies in the region. Incorporating a paperless agency management system nearly a decade ago, the firm sends up to 95 percent of quotes through e-mail. Documents are digitized as PDFs to reduce paper waste and Portsmouth Atlantic Insurance recycles all printer and toner cartridges.

Owner Jon Merwin, an independent broker, uses an environmental printing company when the firm does rely on printed materials, using soy inks instead of petroleum-based inks, and prints on 100 percent recycled paper. Merwin says that going with an independent insurance firm over big-name insurance companies allow for a broker such as himself to offer clients different, and sometimes better, options for coverage. Generally, a brand-name firm sells clients its company's in-house insurance, locking the client into a policy with increasing premiums over time. Portsmouth Atlantic Insurance’s costs of customer acquisition are low as most of its clients come from word-of-mouth referrals from local Realtors and mortgage brokers.

Read the full story on Seacoast Online here.