News : Gift-Giving ROI: It Pays to Think Outside the (Holiday) Box by Shopping Local and Green

Dec 16, 2014

Published on Seacoast Online

By Kristyn Lak Miller

PORTSMOUTH — Giving a gift is an investment in a relationship, buying that gift locally is an investment in community, and making sure it’s a green gift is an investment in the future.

“Supporting local, green businesses offers tremendous ROI,” says Sarah Brown, Director of Green Alliance. According to a Civic Economics study, independent retailers return 52-percent of revenue to the local economy compared to 14-percent for big-box retailers; in addition, the Institute for Local Self-Reliance says local stores help sustain a vibrant, walkable town center—as opposed to big-box retailers that often reside on the edge of town—and are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

“Beyond economic and environmental benefits, shopping local cultivates community connections,” says Brown. “There’s really nothing like a shopkeeper greeting you by name, asking about your family, being more than just a fleeting face at the cash register.”

Read the full story on Seacoast Online.