News : Print Bounces Back to the Top of Direct Mail Marketing

Nov 7, 2014

Published on Portsmouth Patch

By Barbara Perkins

EAST HAMPSTEAD - In the world of direct mail marketing, print was long considered best in class. Business was still decent enough when The U.S. Postal Service Office of Inspector General reported213 billion pieces of mail were handled in 2008. That was then. Today most direct mail marketing is distributed digitally.

While digital, offers a cheap and quick point of entry, it falls short at providing evidence that it works. Complaints about unwanted banners, pop-up ads and unrequested email have skyrocketed. Indicators point to an overload of online messages being sent to folks who don’t want to hear them. Toss in security breaches or computer viruses and the world of online marketing is not only plagued by too much noise, it is now all-out interruptions.

Read the full story on Portsmouth Patch.