News : Print Bounces Back

Oct 29, 2014

Published in Business NH Magazine

By Barbara Perkins

In the world of direct mail marketing, print was long considered best in class. Business was still decent enough when the U.S. Postal Service Office of Inspector General reported 213 billion pieces of mail were handled in 2008. That was then. Fast forward six years and most direct mail is distributed digitally.

But, while digital delivery offers a cheap and quick point of entry, it falls short of providing evidence that it works. Complaints about unwanted banners, pop-up ads and unrequested email have skyrocketed. Indicators point to an overload of online messages sent to folks who simply don’t want them. Toss in security breaches or computer viruses and the world of online marketing is plagued by too much noise.

Read the full story on Business NH Magazine.