News : Purely Organic One of First

Aug 12, 2014

Published on Fosters

By Michael McCord

PORTSMOUTH — Purely Organic Lawn Care was started in 2003 when owner Jay Palladino made an unfortunate connection between his golden retriever getting sick and the newly-applied fertilizer on the lawn at his Kensington home.

“I was an early investor in the organic fertilizer company Cockadoodle Doo but hadn’t thought much about the chemicals on my lawn until my six-week-old puppy passed out on the kitchen floor,” Palladino explained.

While organic lawn care clicked as a business model, Palladino admits he was in unchartered territory. “I knew nothing about using organics and growing grass,” he said.

While his small company struggled to find its footing, Palladino said the early challenges were due to a marketplace unprepared for their brand and not fully ready to embrace sustainability.

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