News : Acorn Salon Downsizes but Perseveres in Difficult Economic Climate

Jul 9, 2014

Published on Portsmouth Patch

By Amanda Taitel

DOVER-Six years ago, Acorn Organic Salon opened with a single mission in mind: to provide customers with a multitude of sustainable products and services that spoke to the Seacoast region’s ever-greening sensibilities. Today that mission is still very much alive, just in a different place. Situated neatly underneath Dover Natural Marketplace, the move seems fitting.

Though the new location is smaller than Acorn’s flagship location, owner Laura MacKay is embracing its charm.

“People like the new location a lot better,” she said. We have more sunshine here, a better view, we’ve had people come in before that have lived in Dover their whole lives and never new we existed because we were hidden in our old location.”

Downsizing in space unfortunately also meant downsizing in services. Due to lack of space and demand, Acorn Salon no longer offers manicures and pedicures.

“We still sell the sustainable and non-toxic nail polishes, but we did have some customers who were bummed out because nail salons are such a toxic environment and we had been one of the only places to get that service done safely, however we are focusing on what we do best and love to do, and that’s hair,” she said. The new space has also enabled them to cut down on energy costs. “We rewired this location to provide us with just the amount of energy we needed, no more, and no less.” By doing so, they are saving hundreds of dollars monthly on utilities, according to MacKay.

Read the full story on the Portsmouth Patch