News : Snappii stimulates customers' economic growth

Jun 18, 2014

Published in Seacoast Online

By Kyle Bonus

DURHAM — It may seem hard to believe, but there's a shortage of mobile-app developers in the United States.
It's a challenge for small-business owners looking to create a mobile app for their company. The trouble starts with the need to satisfy growing consumer demand, a lack of resources in information technology departments and the large price tags domestic app developers charge. These limitations force many business owners to seek services outside the United States, where app creation can be done cheap.

In 2011, local entrepreneur Alex Bakman launched Snappii — a visual mobile-app creation system — in hopes of helping small businesses make apps easily and affordably for iPhone, iPad and Android systems. Snappii offers a platform that can dramatically speed up mobile-app creation and lower the cost of custom apps.

"I realize that people need about a 'gazillion' apps because, as the Apple commercial goes, 'There is an app for that'— you need an app for everything," Bakman said.

Snappii provides customers with the ability to simply pick the needed features of their app and either Snappii or a client will assemble them visually using a drag-and-drop approach. Building apps with Snappii is done by simply "drawing" a picture of your app. Snappii then takes the picture and turns it into a native app for Android, iPad and iPhone.

"There are apps out there that cost north of $100,000 to make. That's just too expensive," Bakman said. "Snappii offers custom-built apps starting at $500, and offers their customer DIY service starting at $5 per app user per month."

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