News : Redhook’s Community Give Back Enormous Success

Jun 19, 2014

Published in the Portsmouth Patch and Seacoast Online

By Amanda Taitel
Green Alliance Writer

PORTSMOUTH- In the beginning of 2013, the Redhook Ale Brewery kicked off their community give-back program. The program was designed to help local nonprofits raise extra funds and give them the opportunity to increase awareness of their cause. For the year of 2013, the brewery donated ten percent of its total restaurant sales on Tuesdays to various local charities, choosing one charity for each month of 2013. A year and a half later, the program is still going strong.

The goal of the program was to build relationships with local charities so that the brewery and the local community have more opportunities to give back. The requisites of the program were that the charities were local and meaningful to the brewery so that the program could have the most impact to our community. During the month that each charity is represented, they also are given the opportunity to set up a table at the Pub or have someone representing the charity meet with guests or provide information to further increase the opportunity to raise funds and awareness.

Great Bay Stewards, a conservation organization that focuses its efforts in protecting and preserving the Great Bay Estuary, were the first recipients of the give-back program, earning a $1,500 donation through Redhook’s restaurant sales. Jean Eno, of Great Bay Stewards, had endless praise for Redhook’s Give Back Program.

“I find it incredibly generous for businesses such as Redhook to support the community by reaching out to nonprofits all around them,” said Eno. “It’s great to see a company who could easily limit their fundraising, go above and beyond to help support local groups like us.”

Read the full story in the Portsmouth Patch