News : The Greening of Eye Care

Jun 19, 2014

Published in Green Energy Times 

By Michael McCord

Of recent times, the eye care industry is coming onboard with sustainability awareness. A great example is the Miru lenses. The Miru brand of daily disposable contact lenses combines revolutionary levels of hygiene and sustainability. Miru lenses are made by Menicon, Inc. Menicon has a heightened concern for the environment, and takes pride in its green approach.

What makes these daily disposable contact lenses so revolutionary? The traditional packaging and boxing has been replaced by an innovative wafer-thin and exceptionally hygienic flat-pack. Miru (which loosely translates as to see or to look in Japanese) was developed over seven years to create the flat-pack which easily shows the wearer the side the lens is facing – and reduces most of the risk of touching the inner surface of the lens, making it less likely that skin oil or microorganisms will get trapped between the lens and the wearer’s eye.

“There’s nothing like it on the market,” said Dr. Sarah Hudson of Harbor Eyecare center in Portsmouth, New Hampshire, who tested Miru lenses herself. Miru will have a national roll out in June at the AOA Optometry’s Meeting in Philadelphia, PA. The lenses have become popular in Japan where they launched the lens under the name Magic in November 2011. The lenses are getting rave reviews for their ease of use and convenient, spill-free packaging.

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