News : Marcom4 Green Story: Bringing Sustainability to the World of Marketing

May 8, 2014

Published in the Portsmouth Patch

By Theresa Conn

Marcom4, a marketing collective comprised of four New Hampshire women, has found a way to incorporate sustainability into their business model. Andrea Knowles, Jane Marlow Cutter, Kara Stere, and Dannielle Sargent have come together with years of combined marketing experience to offer top-notch branding, messaging, content, and strategy services to their clients.

Marcom4 shares office space with RiverWorks Printing, a large-scale eco-friendly printing company based in Greenland, New Hampshire. In an industry known for excess waste, RiverWorks Printing provides customers with a full suite of eco-friendly options, from biodegradable banners and recyclable posters to banner stands made from bamboo. Although a majority of their work is done online, Marcom4 does their printing almost exclusively with RiverWorks. The Marcom4 team also designed RiverWorks’ new logo.

RiverWorks Printing is also a member of the Green Alliance. “When we heard about the Green Alliance from RiverWorks, we knew that we had to find a way to get involved,” explains Andrea Knowles, Director of Media Strategy.

Read the full story on the Portsmouth Patch