News : New Insulation Gives Customers Green Middle Ground

Dec 13, 2013

Origonally published in The Granite State Sentinal on December 13, 2013

By. Jim Cavan

SALISBURY – For all the recent strides made in the realm of home energy efficiency, the development of new, ultra-green insulations has been one of the most impressive.

But while resources like solar, wind, and geothermal remain the green revolution’s eye-catching totems, there’s a growing recognition that true energy efficiency begins with what’s lining the home’s walls, nooks, and crannies – “the “envelope”, in green-speak.

“People are starting to realize how important having the right kind of insulation can be,” explains Candace Lord, General Manager of The Green Cocoon, Inc., a Salisbury company specializing in green insulation alternatives. “If heat or cold is escaping from your home at a high rate, what difference does having solar panels on your roof make?”

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