News : LG turns up the volume on its energy and climate strategy

Jun 26, 2013

 From GreenBiz

By Mike Bellamente

When assessing the carbon footprint of a $45 billion electronics company, thoughts quickly turn to the environmental costs associated with developing, manufacturing and transporting a world’s worth of appliances and high-def televisions.

But what if that same company sought to transform an industry by making energy efficiency the centerpiece of its differentiation strategy?

Within the past 12 months, LG Electronics has transcended the usual company line on green hype to prove that energy conservation is hip, and that sustainability concepts need not come at the cost of product quality and price.

To view the full story, click here