News : Newmarket Dental Uses Green to Leverage Growth

Mar 25, 2013

From Secoast Online

By Jim Cavan

I’d only been sitting in the patient’s chair for five or ten minutes – an eye’s blink in the world of dentistry. Right as I found myself getting lost in the serene wall-mounted Tuscan panorama directly facing me, Dr. Nathan Swanson, owner of Newmarket Dental, entered the room.

“Thanks for seeing me on such short notice, Nathan,” I said, just two days after hurriedly booking my appointment with Pauline, the office receptionist.

“Thank Pauline,” replied Swanson. “I just show up – she fills the chairs.”

If you’d never met Swanson, such deflection might come off as equal parts humbleness and humor. Truth told, Dr. Swanson dishes both in equal measure.

To truly grasp what Swanson means, however, one need look no further than the office appointment book, where digital ink fills hour blocks for weeks on end. It’s been this way for a while now – the steady stream of patients, endless referrals, and non-stop bouts beneath the overhead lamps...

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