News : Motivating Change: Climate Counts Seeks to Put Consumers in the Driver's Seat

Mar 1, 2013

From Exeter Patch and Portsmouth Patch and Fosters Daily Democrat

By Jim Cavan

That the digital age has helped democratize the availability of information has become an idea as accepted as gravity. Searching and sleuthing are today as routine as showering or eating, rendering informed decisions – be they in the voting booth or checkout line – as easy for the individual as they are bracing to the powers that be.

Still, such ease of informational access isn’t without its pitfalls, a reality that few at the forefront of green issues understand better than Mike Bellamente. As the Executive Director of Climate Counts, a nonprofit organization housed within the Sustainability Institute at the University of New Hampshire, Bellamente has spearheaded efforts to bring citizens and high profile companies together, in the hopes that improved information on both sides can elicit substantive action on the issue of climate change.

The brainchild of Stonyfield Farm chairman and co-Founder Gary Hirshberg, Climate Counts was launched in 2007 with the idea of providing consumers a transparent look – by way of a comprehensive report card – into what the world’s biggest brands are doing to curb their carbon footprint. Using a 100-point score sheet, Climate Counts levies a set of 22 criteria and four resulting categories – “stuck,” “starting,” “striding,” and “soaring” – to measure a company’s environmental progress.

For the full story from the Exeter Patch, click here!
For the full story from the Portsmouth Patch, click here!