News : Data Equals Energy in Internet World

Oct 26, 2012

From Portsmouth Patch

By Heikki Perry

While the emails you collect and the other data you store online may seem to reside in the ether somewhere — out of sight, out of mind, as the saying goes — they actually require energy to power the servers and networks that house them all.

A simple equation encapsulates how environmentalists should think about how they use their computers: data = energy. And lots of data equals lots of energy.

“Only store what is really necessary,” says Brian Yurick, proprietor of Portsmouth-based Home Town Technology Consultants. “A large problem is that the effect we have on energy usage with “the cloud” and data is that it is essentially invisible to us. The average person really doesn't have a way to measure his footprint from the emails he sends or the amount of time he spends surfing the web and chatting online.”

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