News : Businesses That Increase Eco-Cred Will See Green

Aug 27, 2012

From Granite State Sentinel

By Herb Perry

Several studies confirm what many business owners already know: A large majority of consumers prefer to patronize companies with sustainable products and practices. But what does that mean for businesses that don’t necessarily consider themselves green? It means they can be green, too, and Green Alliance can help.

About 68 percent of consumers can be classified as “light greens,” those who show preference toward environmental, ethical products and services, according to the market research firm Mintel. What’s more, according to a 2012 Cohn & Wolfe study, one in five consumers will even spend a 10 percent premium on a green product....

....Coughlin, Rainboth, Murphy & Lown, a Portsmouth law firm engaged in all manner of civil litigation, is the first and only law firm to become a business partner of Green Alliance, a local green business union that certifies its member businesses green and advocates greener choices to the public. The law firm conducts many sustainable practices....

To read the full story, be sure to pick up a copy of the latest Granite State Sentinel!