News : Green Alliance launches Families Club for environmental comradery

Jul 20, 2012

Published in the Foster's 

By Jim Cavan

PORTSMOUTH — The Green Alliance (GA) was launched in 2009 to bring green-minded businesses and consumers together, thereby helping prove the efficacy of sustainable products and services while supporting the local economy.

To date, that overarching mission has helped the GA grow from a handful of local businesses -- Simply Green Biofuels and Purely Organic Lawncare, specifically -- into a union of over 100 companies of every shape and size, and from across industries and sectors. Propelled by this green critical mass, the Portsmouth organization is poised to launch its latest initiative -- the Green Families Club (GFC) -- on July 25 with a celebration and picnic that is free and open to the public.

Designed to serve as a clearinghouse for consumer education and family-friendly local events, the GFC will allow area families an opportunity to meet and network with like-minded folks who share the common goal of going green, while saving a little at the same time.

The club is the brainchild of GA Director Sarah Brown and Marketing Director Bridget Sprague, who -- during an internal meeting late last year -- noticed a tie binding many of the organization's over 3,000 consumer members.

"After we started looking at who are members were a little more closely, we realized that a lot of them were moms and dads, people who had a very real vested interest in safer, greener, more local products and services," recalls Brown. "We realized pretty quickly that bringing families together -- helping them learn from one another would be a great way to help bring more attention to these businesses."

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