News : Green Alliance to launch Green Families Club

Jul 13, 2012

From the Portsmouth Herald

By Michael McCord

PORTSMOUTH — Even a popular organization such as the Green Alliance struggles with a national consumer dynamic that affects the developing green economy — people may talk green but that isn't translating into economic action.

In a little more than three years, the Green Alliance has quickly grown into a known brand name and highlighted the efforts of more than 100 business members. But GA director Sarah Brown said there is discernible divide between talk and action among its members and supporters.

"One of our main obstacles is that tens of thousands of people use us as a resource — they tell us that every single day, but they don't join," Brown said. "To me, a businessperson, it's a challenge because we don't run on stones."...

Click here to read the story in the Portsmouth Herald!