News : Riverworks Printing eschews all-or-nothing approach to green

Jan 16, 2012

From the Portsmouth Herald and New England Real Estate Journal

By Jim Cavan

GREENLAND — A common misconception about going green — particularly with respect to businesses or industries — is that doing so is an all-or-nothing proposition.

Either you're green, or you're not. Worse still, if you aren't going all-out, you must be "greenwashing" — masquerading your businesses behind a façade of sustainability.

But what about the many businesses that find themselves on the path toward green — doing everything in their power, despite a tough economy and prohibitive cost constraints — and who don't pretend to be at sustainability's finish line?

Take Riverworks Printing, a Greenland-based company specializing in commercial advertising for clients both local and national...

Check out the full story in the Portsmouth Herald by clicking here! To read the story in NEREJ, click here (use the right arrow button to scroll to find the story).

You can also read this Story on the Portsmouth Patch, here