News : Cultural Chemistry Helps Organizations Form Common Goals, Find Success

Dec 27, 2011

From Portsmouth Patch

By Jim Cavan

Here in the U.S., a business’ growth is almost always couched in terms of improved efficiency and productivity, and the never-ending challenge of bolstering the bottom line.

But for Mirjam IJtsma, careful accounting, creative marketing, and effective business-to-business strategies aren’t the only things a company needs in order to take its product or service to the next level – as crucial as all of these elements no doubt are.

Just as important, she claims, is an effective “cultural chemistry,” or the fostering of a positive, dynamic, and forward-thinking workplace environment. Instead of simply giving people individualized “jobs” or “tasks,” she argues, employers and managers should instead be looking to empower workers towards a collective, organizational purpose.

To read the full story in Portsmouth Patch, click here!




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