News : Plaid Friday Offers Green Alternative to Black Friday Mayhem

Nov 28, 2011

Published in Portsmouth Patch

By Dave Anderson

There has always been something morose sounding about Black Friday that evokes the image of throngs of tired eyed consumers shivering in the dark outside locked box store doors, waiting for the chance to do battle over the last Tickle Elmo doll, or whatever the latest Made-in-China fad happens to be this year.

Enter Plaid Friday, a local alternative to Black Friday that seeks to put the fun and color back into the holidays by encouraging consumers to wear plaid and shop at locally owned businesses on November 25, 2011. Organized by Seacoast Local, a Portsmouth-based nonprofit, the event is now in its second year.

“Plaid is very New England,” said Seacoast Local’s newly minted Director David Boynton, who pointed to his own shirt as proof. “The community is really catching on to the idea. People are excited about how much more fun it is.”

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