News : At 30, Portsmouth's Redhook brewery is adding surprises, simpler names, more of original beer bottle packaging

Apr 20, 2011

By Roni Reino

Foster's Daily Democrat

PORTSMOUTH — Redhook beer drinkers might get a bit of a shock next time they grab their favorite brew.

After recently celebrating its 30th anniversary, the brewery is taking on a "no frills" approach to the look of its bottles, labels, bottle caps and packages — not to mention its beer names.

"For our naming convention, we are really going to be dropping the made-up names for our beers," said Redhook Brand Manager Robert Rentsch. "Now we are focusing just on the style. Why give it another name; it's Redhook and it's a style of beer."

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