News : Local green-focused media company taking Web-honed message to TV

Mar 7, 2011

By Jim Cavan

Portsmouth Herald (Seacoast Online)

PORTSMOUTH — When it comes to mobilizing media to advance a message, Portsmouth-based Now or Never Media seems to have done it all.

Since launching in 2007, Now or Never principals Bill Rogers and Melissa Paly have done everything from feature-length documentaries to live-streaming interviews to three-minute commercials for local businesses, all with the aim of raising awareness about climate change. Now it is trying its hand at commercial television. Starting Sunday, March 6, Now or Never will broadcast "theGreenScreen.tv," a half-hour weekly show on MyTV New England. The show, which will air at 11:30 a.m. on Sundays, will focus on local businesses and citizens working to advance environmental activism, particularly with respect to climate change. To read more, visit the Seacoast Online website!