News : Call him the 'Green Guru'

Jan 18, 2011

By: JIM CAVAN

Foster's Daily Democrat

January 16, 2011

PORTSMOUTH — Normally, Paul Keegan wouldn't be one for iconic titles.

The owner of 1 World Trading Company on Congress Street appears humble and accessible. And while his store — a catch-all for green and eco-friendly gifts, clothing, housewares and cleaning products — can't help but reflect an aura of idealism, a short conversation with Keegan is anything but pretentious.

Keegan branched out from his retail business to partner with local radio station WXGR 101.5 on a series of "green tips," to be broadcast regularly on the world music-oriented channel. Keegan and WXGR director Rob Connelly knew they needed a persona who eco-friendly Seacoast listeners could easily identify with. After some thought, Keegan settled on a winner. Say hello to the "Green Guru. To continue reading the story follow the link to Seacoastonline!