News : Green Alliance business partner, The Warehouse Clothing Outlet, featured in article from online source

Jul 26, 2010

This could be the year that Earthtec outerwear makes a name for itself and helps save landfill space in the process.

It’s been three years since the offshoot of parent firm Trailtex started creating clothing out of recycled plastic. It estimates each fleece jacket, for instance, is made from 12 used water bottles that won’t be sent to a landfill.

After gradually adding styles each year, a full collection of Earthtec vests and jackets is available and on display in its showroom on West Road. The firm plans an aggressive marketing campaign.

It will continue to sell to retailers such as the Kittery Trading Post, but hopes to focus on direct online sales to customers through its website.

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