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Saving the environment may be the best reason to be green, but it's no longer the only reason. The cost of both building materials and home heating fuels is rising, which makes going green a smart investment for anyone building or upgrading their home. There are many ways to accomplish energy efficiency, from new windows and siding to insulation and high-efficiency heat sources. But there are also obstacles -- some builders claim to be green when they really aren't, while others cut corners on installation practices. An important part of being green means doing the homework that will pay off down the road. Read full story here!