News : Designing Green with Pixels & Pulp

May 27, 2009

This past October, Pixels & Pulp design studio joined the Green Alliance {GA} to meet like-minded, local business owners who are passionate about green business practices, sustainability issues and strengthening our local economy. Their enthusiasm to help the GA grow and spread its message was clear in their very first meeting with Project Director Sarah Brown. Since that first meeting, Pixels & Pulp has helped define the GA brand by clarifying its messaging, updating selected print collateral, and redesigning the newly launched website,

The redesign of the GA website was a huge undertaking. Yet with careful planning, close collaboration and ongoing communication, the transition was quite seamless. The main goals of the new site are: {1} to make it easy for consumers to join the GA and understand all of the benefits and discounts they receive using their Green Card, {2} showcase in more depth its green business partners, and {3} present all the GA has to offer―from current news and events to its Sustainability Toolkit―in a clear, engaging and visually beautiful way.

“We wanted the new site to be well organized and have an updated, clean look while still maintaining the organic, grass roots feeling the Green Alliance is all about,” says Pixels & Pulp co-owner Elise Weeks.

The recent launch of the new site gives everyone reason to celebrate! The content management system the site is based upon will make life easier for Sarah Brown and her team to keep the community informed with fresh, up-to-date content and frequent, new business additions. GA business will be featured on the home page and will have their own partner page complete with their Green Story, Report Card and Sustainability Evaluation. The site is hosted by solar-powered web developers webmeadow™―so Mother Nature will be pleased. And Pixels & Pulp can be proud of their contribution to the Seacoast’s thriving green community that is hungry for local, sustainable {and affordable} options for day-to-day living!

Pixels & Pulp works with individuals and organizations–locally and globally–who are environmentally and socially responsible and those who are just plain passionate about what they do. They specialize in branding, print collateral and web design. Owners Megan Keogh and Elise Weeks can be found in their respective studios in Portland, Maine, and Rollinsford, NH. Visit their website or read their Green Story to find out more about their services, passion for the environment, and philosophies as a sustainable small business!