News : Green Businesses Find Strength in Numbers

Apr 20, 2009

by Carol Robidoux

When Jim Reinertson was marketing his organic lawn care business, it seems only fitting he would find a grassroots solution. Reinertson, who owns Purely Organic Lawncare in York, Maine, and Andrew Kellar, founder of Portsmouth-based Simply Green Biofuels, got together to brainstorm how best to cross-pollinate their environmentally friendly businesses from a marketing standpoint.
Figuring customers interested in biofuels would likely be drawn to organic lawn care as well, Reinertson and Kellar joined forces, offering discounts to each other’s customers. The resulting mutual boost in sales convinced them that forming an alliance was smart business. As a result, the Green Alliance, based in Portsmouth, officially launched about a year ago.
Read more in Business NH Magazine’s March issue >