Green Story

Mark Sullivan isn’t your typical investment broker. Sullivan, who operates the Portsmouth-based Seacoast Asset Management, goes to great lengths to distance himself from the giant financial wirehouses by focusing chiefly on the fiduciary model of some independent advisory firms. “The old fashioned model says that Wall Street will pay attention if it’s making them money, and that’s how most of these big firms are set up” says Sullivan. “They generate profits for the shareholders, the firm, the chain of command, the broker and then, perhaps, the client. By selecting an independent fiduciary advisor, investors are choosing to place their trust in someone who is legally committed to remaining uncompromised by the demands of Wall Street or a parent company.”

Founded over three years ago by Sullivan, who is a veteran of over twenty years in the financial industry, Seacoast Asset Management offers low-priced green solutions that the larger publicly-traded firms would not think of providing to their clients. The reason for this is twofold: first, Sullivan and his partners don’t want to charge the kind of fees that the big players charge, cutting out multiple middlemen; and second, Sullivan and his team genuinely believe that investors can be green and make green at the same time.

“In the end, If we can create a portfolio that can sustain clients for the rest of their lives, that means there’s a legacy left behind that can be given to the next generation, or to charities, or both”.