New Hampshire Home

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Green Story

In 2003, the Home section was introduced in New Hampshire Magazine. It became so popular with readers and advertisers that New Hampshire Home was launched as a stand-alone bi-monthly magazine in 2006 with its own dedicated circulation of paid subscribers, qualified subscribers and newsstand buyers. New Hampshire Home, along with three other statewide publications, is produced by Manchester, NH-based McLean Communications, whose mission is to showcase everything that makes New Hampshire a great place to work, play and call home.

Each year, New Hampshire Home publishes a green issue, focusing on net zero homes, sustainable building and design, and tips on green living. According to Susan Smith, New Hampshire Home's Associate Publisher, it's a topic that comes naturally.

"A lot of the visibility we’re giving to the green initiatives of New Hampshire builders, designers and architects aren’t necessarily out there being promoted by them, because it's now a routine part of their business," she said.

New Hampshire Home addresses sustainability concerns and trends throughout each issue. From the challenges of building homes along protected lake fronts to designing for greater efficiency, New Hampshire Home raises readers’ awareness of sustainable alternatives. As a company, McLean Communications supports sound environmental practices by printing all of its publications locally at a Forest Stewardship Council printer using soy-based inks.

"New Hampshire in particular has always been one of the leading states in terms of protecting natural resources," said Smith. "You see a difference in construction and design here. We are very much about building greater awareness of sustainability by showcasing New Hampshire’s designers, builders and homeowners who are leading the way."

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Report Card Score

What makes us green?

  • Yearly issue dedicated to sustainability in architecture and design plus ongoing focus on sustainability throughout the year
  • Printed locally using soy-based inks
  • Going Green section of magazine and website

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