Even before starting her own dog rescue operation, Mary Doane knew there had to be a better way. A lifelong dog lover, Doane had become disenchanted with the dog adoption process, which seemed to begin and end when the dog was delivered to the doorstep, with nothing in the way of education to help adopting individuals and families – and the dogs themselves – properly transition.
In February 2011, Doane launched Mary’s Dogs out of her Deerfield home. Her goal was clear: To foster a dog rescue and adoption process aimed as much at rescuing and placing dogs as it was to helping both prospective adopters and rescues make the often difficult transition into family life.
Working with a select group of high-kill shelters in the Southern U.S. (North and South Carolina, specifically), Doane emphasizes finding the perfect home environment for each and every dog, regardless of age, breed, or temperament. In so doing, she seeks to enlighten potential adopters about the dog overpopulation crisis, and how they can do their part to help ease the burden currently being wrought on countless shelters around the country.
Perhaps most uniquely, Doane has managed to foster a truly unique social networking strategy, utilizing Facebook as a way to foster a dedicated, dog-loving community. In less than a year, Mary’s Dogs has enjoyed well over 800 “likes” on Facebook, with nearly a quarter of that number being actively engaged in sharing pictures, stories, and experiences.
Since opening Mary’s Dogs – more of a networking system rather than an actual, physical shelter – Doane has successfully placed over 400 dogs. More importantly, she’s kept in touch with all of them, making herself available to owners looking for tips on anything from training to grooming to diet. All the while, she remains determined to educate as many people as possible about how adopting dogs is not only more humane than simply buying a puppy from a mall pet store, but more sustainable as well.
What makes us green?
- By providing a comprehensive networking and placement program, encourages adoption of dogs over purchase of new ones from puppy mills or giant chains
- Advocates on behalf of all-natural, organic foods and treatments
- Pet adoption is the far more sustainable choice
- Is an advocate of green practices, including recycling, composting, and purchasing locally