Green Story

 Owing to an inter-generational family commitment to conservation, where recycling was a fact of life as far back as the 60s, Glenn Johnson launched AutoBeGreen with the aim of heeding his grandfather’s true blue New England ethos: never waste a thing.

Johnson spent the better part of 30 post-college years working in the automotive parts business. Upon leaving the business in 2008, Johnson decided it was high time he combined his love and respect for the environment with his deep automotive expertise. Today, AutoBeGreen provides a number of green alternatives to every day automotive fodder, including lifetime air filters (never have to toss them in the landfill!), biodegradable cleaners, shines, and protectants, an “eco meter” which allows drivers to visually monitor their fuel consumption in real time, and much, much more. Perhaps nowhere is AutoBeGreen's green street cred highlighted better than with their motor oil. Manufactured by Green Earth Technologies (in biodegradable bottles, no less), the oil is much greener than just about any other on the market, with sustainability being part of the calculus from cradle to grave. By providing such green alternatives for something nearly all Americans depend on – their cars and trucks – AutoBeGreen is doing their part to show that any business can take steps towards helping make their industry a little more eco-friendly.

Since opening their doors in March of 2011, AutoBeGreen has serviced dozens of well-known businesses and institutions, including but not limited to: L.L. Bean, Bowdoin College, Smith College, Amherst College, Bell & Flynn, and dozens of other colleges and academies throughout the region and around the country. Now, Glenn and his team – which includes wife Weezie and daughters Heidi and Honey -- are focusing their efforts on getting more drivers (individuals and businesses alike) to make the green switch. For a family with decades of green street cred, dozens of well-known institutions for clients, and a green awareness here on the Seacoast growing by the day, it’s not a matter of if the Johnson’s will break through, but when.