Blog : Proulx Oil Expands into Manchester

By Craig | Mar 2, 2015 | in

By Michael McCord

Newmarket-based Proulx Oil & Propane has expanded its market share into central New Hampshire by acquiring a long-established Manchester company.

The acquisition in early February by Proulx Oil & Propane of J. A. Bourque & Sons came after discussions between the companies began in the fall of 2014. Proulx Oil & Propane President James Proulx said his company’s third acquisition is a strong one because both companies have established brand names and high marks for customer service. Additionally, both companies are family-owned with deep roots in the two regions.

According to Proulx the acquisition made sense both in brand and service, especially given his company's work along the Route 101 corridor.

“It’s a nice fit with what we are trying to do. We feel there is a lot of brand equity and we will be able to bring more products and services to Bourque customers and other homeowners throughout the Manchester service area,” Proulx said. “Because of market demand over the past two years, we’ve stretched our geographic service boundaries farther west. We had already been doing a fair amount of business in Hooksett and Auburn.”

Proulx Oil & Propane was founded in 1944 and Bourque in 1938. Proulx said Bourque, which has more than 1,200 customers, will retain its name and that very little will change for its customers. “There won’t be any big changes. People will see the same store fronts and trucks,” Proulx said. “There will be modernization and an expansion of online options. We are adding propane to their product offerings.”

Propane has seen an increase in popularity as a more efficient option amongst consumers.

Proulx Oil & Propane has learned how to merge assets and create economic efficiencies through two previous acquisitions. It has also taken different approaches to branding depending on circumstance. In 2004, Proulx Oil & Propane acquired Reliable Oil & Propane in Center Conway with Reliable keeping its name. In another acquisition, Proulx phased out the name of a Maine oil delivery service company.

Proulx said the newly configured company will provide heating oil and propane delivery, air conditioning and heating system installation and 24-hour service for about 9,000 customers and homeowners. Proulx Oil & Propane’s geographic market goes from northeast Massachusetts and southern Maine and the seacoast through central New Hampshire and the White Mountain region.

Last October in San Antonio, Texas, Proulx Oil & Propane was recognized as one of the “Best of the Best” for safety within the energy industry. Energi, a leading provider of Insurance and Risk Management Programs to the energy industry, recognized Proulx Oil & Propane for its focused commitment to safety and implementation of risk management best practices.

Proulx has also been a leader in offering energy alternatives to consumers, such as BioHeat, AutoGas vehicle conversions and HeatForce fuel additives.

Green Alliance members receive 7 cents off posted per-gallon price of B5 Heating Oil and 10 to 25 cents off posted price for propane! (Discount price for propane based on annual usage.) Not a member? Join here!