Blog : Rochester Company Paves Way for Local App Market

By Mike | Feb 12, 2015 | in

It’s estimated that more than 90 percent of all Americans own a smartphone, a massive consumption that has created a strong demand for mobile technology, and it's easy to see why. Mobile apps offer businesses an advantage in a variety of ways, ranging from analytics to customer-relations management, and even easing collaboration and human resource services. Gartner Inc., a leading technology and advising company, predicts by late 2015, there will be 4.9 billion devices connected to the Internet, an increase of 30 percent from 2014.

New Hampshire entrepreneur Alex Bakman started up his company SnAPPii in 2011 to bring Android and iOS apps to the local business level and help smaller businesses compete in the 21st century.

“My motivation was to solve some of the problems of mobile app development,” Bakman says. “I realize that people need about a gazillion apps because, as the Apple commercial goes, ‘there is an app for that.' We now live in a world where there is a growing sense that each of us does indeed need an app for everything. Businesses that can meet this demand are finding handsome rewards in profits.”

SnAPPii operates on a unique and simple app creation platform, which offers businesses with no programming experience the chance to create their own apps to meet specific needs without hassle. When building their app, clients “draw a picture” by sending basic information of their app's design to SnAPPii. Clients then choose what features they'd like their app to have, such as data tracking or record keeping. The rest of the creation process is taken over by SnAPPii, who will deliver the final product in a matter of days, not months.

For those clients seeking a more hands-on approach, SnAPPii does offer a do-it-yourself option. Clients would need to devote their own time to learn the basics, but could effectively create an app in about a week’s time. This option can save businesses substantial money with a process that has the biz paying only for the amount of app users as opposed to tens of thousands of dollars up front just to build the app. 

“Say you’re a small business and you want to make an app. What are your choices?” Bakman says. “You could hire a local developer to build you an app and that’s going to take four or six months and will cost at least $20,000 to $30,000 because you have to code. Or another popular option is to offshore it to places like India. So then you wait three or four months for somebody to make it for you for $5,000. But that has problems because you have to deal with time zone issues, language issues, and cultural issues and you don’t get what you want.”

Bakman added that SnAPPii's platform allows app creation 30 times faster than that of larger or offshore developers.

SnAPPii's simplicity and speed stems from their use of code-less apps. This means that unlike a typical computer program, SnAPPii's apps are not created using programming language such as Objective-C or JavaScript. SnAPPii's apps are made using a series of templates. The lack of a source code streamlines the whole creation process: programmers don’t need to be hired, data can be accessed from cloud servers, and multiple prototypes can be efficiently tested out before launch time.

“By 2018, over 50 percent of all apps will be built on code-less platforms such as SnAPPii,” Bakman says.

Since the company’s inception, SnAPPii has developed over 6,000 apps from a system that supports 17 different languages, including 80 ready-made, business-specific apps available on both the Apple Store and Google Play Store at $5 a month per user. 

Many of SnAPPii’s business apps are aimed at reducing the amount of paper that companies use, such as invoice and record keeping. For example, pharmaceutical companies could track information and data about the different types, and overall impact, of prescription drugs. Bakman predicts that in the near future, companies like SnAPPii could eliminate any unnecessary printing as well. This breakthrough has led to a partnership with the Green Alliance, a Portsmouth based company that unites sustainable businesses with like-minded consumers throughout the seacoast region. 

In addition to its many corporate apps, SnAPPii also creates a variety of apps that are helpful for average smartphone users. Just recently the company released a Public Safety Provider app that provides such services as emergency dialing, email alerts, and keeps users in touch with law enforcement.

“We’ve had conversations with various universities, particularly with the chief of security at UNH,” Bakman says. “It’s rather obvious, I think, with all the issues going on on campuses, and high schools, and school shootings, that there is a need for what I call the next level of security. It was just a simple realization that everyone has a device in their hand and what could be easier than hitting a panic button?” 

“There are so many apps to be built and not enough companies out there actually building them, so SnAPPii is well poised to play a significant role in helping to meet that market demand particularly in the Seacoast region and in New England as a whole.” Bakman added.

 Learn more about SnAPPii at www.snappii.com