Blog : Local Companies Work Together to Better Seacoast, Planet

By Mike | Feb 4, 2015 | in

By Krystin Miller

Each day, roughly 1,785 people rely on COAST’s fleet of 24 buses and trolleys to get where they’re going throughout the seacoast region. And the Cooperative Alliance for Seacoast Transportation (COAST) works with RiverWorks Printing for much of its strategic, and sustainable, printing needs. Working together since 2009, these two local businesses strive to save the planet while also saving seacoast residents money.

“As a sustainable transportation provider, it’s very meaningful for us to work with like-minded businesses that are focused on increasing the sustainability of their business operations,” says Rad Nichols, Executive Director for COAST. “RiverWorks is a reliable and professional partner. They’ve been very accommodating in meeting our unique printing and installation needs, and they stand behind their work, which has been of the highest quality.”

Greenland-based RiverWorks Printing was founded in 2009 and has worked on many projects with ATA (Alternate Transit Advertising), which focuses on exterior bus advertising aimed at helping raise money for thirteen public transit systems throughout New England, including COAST. It was through ATA, that RiverWorks was introduced to COAST. Specializing in large-format commercial printing for its local and national clients, RiverWorks has forged a unique, green niche to provide a full suite of eco-friendly, sustainability-driven options, from biodegradable banners and recyclable posters to fully recyclable banner stands.

“For COAST, we produce all the reflective bus stop signs and overlays, as well as self-promotion shelter signs, bus toppers for the Commute Green promotions, designs for the COAST wave on the vehicles, all signage on the outside of the buses, excluding the wraps, some interior bus signage, and various other custom projects,” says Danis Chamberlin, Print Manager for RiverWorks Printing. “And, of course, as with all our work, we create it with sustainable shop practices.”

“We carefully plan our media buying and printing to waste very little material,” continues Chamberlin. “Our shop procedures and recycling/upcycling efforts offset some of that material waste. We use eco-solvent inks, waste very little media in printing, recycle backing papers, cores, printing papers, and a million other things. We always look for new ways to up-cycle materials as well. Much of the left over material makes great donations for local schools art programs.”

RiverWorks’ commitment to sustainability and its eco-friendly options are both important reasons why COAST chose to work with the seacoast-area printing company six years ago, and why it continues to partner with RiverWorks today. “COAST has a nearly 34 year history in seacoast New Hampshire and we sincerely value the relationships and partnerships we have been able to develop with sustainably-focused local firms like RiverWorks; it is a synergy that makes tremendous long-term business sense,” says Nichols.

RiverWorks Printing is also a partner with the Green Alliance, a locally driven union passionate about bringing together environmentally-friendly businesses while also providing its members with discounts on green products and services.

Like RiverWorks's efforts to recycle and upcycle leftover materials, COAST makes every effort to offset its own carbon footprint. The transportation service operates its entire fleet using an eco-friendly B20 biodiesel blend fuel.

“Our mission is to promote and or provide increased sustainable public mass transportation options within southeastern New Hampshire. It is estimated that annually our riders keep well over four million pounds of carbon dioxide (CO2) from being released into the atmosphere by using COAST to meet some or all of their transportation needs."

“RiverWorks and COAST are both businesses that strive to keep sustainability as part of our daily operations,” says Chamberlin. “Ultimately, we are local companies working together to better the local community.”

And, in this case, bettering the community goes beyond having an environmental awareness. “Keeping public transportation viable and available to communities is very important to community health,” Jane Cutter from ATA, states. “Transit advertising revenues help defray this cost. The more money we can raise with bus advertising and bus shelter advertising, the less has to be asked of the tax payers. Area businesses benefit from transit advertising in two ways. First and foremost, it’s an effective medium to promote awareness of business type, location, and logo recognition. Secondly, the cost of that advertising goes right back into the community. It truly is a win-win situation.”

To learn more about RiverWorks Printing services, visit www.riverworksprinting.com.