Blog : GA Director Sarah Brown featured on Portsmouth Community Radio

By Sam | Dec 24, 2014 | in

Michael Cameron, founder of the New Hampshire Brand Project, recently had GA Director Sarah Brown on his radio show which airs weekly on WSCA-LP Portsmouth Community Radio. New Hampshire Brand Project was started as a way to promote the New Hampshire brand, as well as the businesses and culture in the state to encourage more people to move to the state or contribute to the local business movement.

Jim Siverts is the founder of marketing automation platform Hatchbuck. Siverts says it can be used by businesses to track, understand, and create targeted marketing based on a customer's interests.

"It's like email on steroids," said Siverts. "It allows business owners to automate their follow-up for their customers and learn from their behavior with their interaction with the content."

Sarah Brown explained the what the Green Alliance does in one swift sentence:

"We certify our businesses as green, then we promote the heck out of them."

If you've ever wondered how local businesses got their start, listen to the New Hampshire Brand Project's archive on WSCA. Thank you to Michael Cameron, Jim Siverts, The New Hampshire Brand Project, Portsmouth Community Radio for letting us tell our story!

You can hear the show here.