Blog : Food Fight: Inside the Battle for Market Basket

By Craig | Dec 9, 2014 | in

This summer's family war between Arthur "Artie T." Demoulas and Arthur S. Demoulas, of the New England supermarket chain Market Basket, played out in the media for weeks after Arthur S., seemingly without reason, fired his cousin and Market Basket CEO, Artie T. Arthur S.'s actions sent workers and customers into a frenzy. Suppliers stopped their shipments, workers picketed, shoppers stopped shopping and the 71 stores throughout Maine, New Hampshire and Massachusetts went barren. Some workers lost their jobs. What the people most effected by the corporate battle, the workers and the customers, wanted was Artie T. reinstated. To them, Artie T. was their CEO, someone who promoted family values, promised jobs, living wages and benefits to Market Basket workers.

 A new documentary called "Food Fight: Inside the Battle for Market Basket" is in production, that shows, in detail what happen during those seven weeks in the summer of 2014. The documentary, from JBC Films and Cross Current Communications, captures the heated debates between the two corporate parties, their supporters and their detractors. "Food Fight" explores labor unions, wages, worker outrage, and the families who struggled because of decreased income.

At its core the film details, "the saga of a Greek immigrant who lived the American dream and the nightmare of his descendants, with fundamentally different views of how to run a successful business, feuding for control. It’s a new take on the struggle for non-union workers and loyal customers to get a fair shake in a world where the 1% seems to pull all the strings." The film looks at the long-held family business competing in the modern economic landscape. In "Food Fight" shows the ideas about labor, management and consumers is different through a corporate lens. As the only crew filming almost every rally, interviewing hundreds of people and covering press conferences, the production team were able to gain the trust and exclusive access from the major players of the debate, and the individuals whose livelihoods were in jeopardy.

"Food Fight" is a project under Center for Independent Documentary (CID), a non-profit organization providing financial sponsorship and supports for documentaries. CID has helped more than 200 documentaries since 1981 airing on PBS, HBO, Sundance winning numerous awards internationally.

To learn more about "Food Fight," JBC Films and Cross Current Communications, click here.