Blog : Get it Going Introduces New and Inspiring Way to do Business, Starting with the Tee on your Back

By Kyle | Jun 4, 2014 | in

BY HEIKKI (HERB) PERRY
Green Alliance Correspondent

NORTH HAMPTON, N.H. — A company founded by two local entrepreneurs conducts its business by conscientiously leading and helping others to embrace their better selves, a synergy that has the potential to help more than just the company and those involved.

“Get it Going is a way of life. We are a company inspiring people to take action. We believe everyone has a ‘GiG’ something they are passionate about doing. Our message is simple, go for it, Get it Going,” says co-owner, Jill Spring of Get it Going, a lifestyle and apparel company. “Our GiG is this company. And we’re having a great time getting it going.”

“In addition to spreading the vibe of Get it Going,” adds co-owner Natasha Goyette, “we encourage conscious consumerism with products made here in the U.S.”

Get it Going sells responsibly sourced, made-in-the-USA apparel and goods, including T-shirts, hoodies, tank tops, and long sleeve shirts. Spring and Goyette established the company to spread and encourage positive movement in the community and beyond. Their initial focus will be on road race, fundraiser and event tees and apparel.

“It’s a natural initial fit,” explains Natasha. “There are so many races and events that have fundraising for a worthy cause at the forefront and we say, “yes” lets do it right and make the whole race or event positive and sustainable. If you are organizing a 5k to fund your sisters battle with cancer or a wine tasting to support a food pantry, why not be sure your event tees are in line with your mission?”

Get it Going is leading a way of life through sharing the inspiring stories of their “GiGstars”, charitable events and USA-made apparel. As part of their mission to be a transparent company they are blogging about their personal stories, bloopers, learning-curve challenges, and small successes they experience daily as a new business.

Get it Going is a culmination of a decade Spring and Goyette each spent traveling and exploring the world. “Neither of us took the road most traveled,” says Goyette. “We definitely lived a Get-it-Going lifestyle long before this ‘business’ idea came to mind.”

For Spring, further motivation to “Get it Going” was found in a “turnaround moment.” Stuck in the 40-hour work week, she realized that she wanted to live each day playing by her own rules which meant having fun daily and living a life of integrity.

Before staying home with her children, Goyette worked as a freelance writer and television producer in New York. Her “Get it Going” moment? Following the loss of her family friend’s triplets, Goyette found herself struggling during a yoga class, when it suddenly struck her: Why not transform this tragedy into something palpable, powerful and positive? A few phone calls later, Goyette had set in motion a successful fundraiser to build a memorial and dedicate an outdoor classroom in honor of the Wilkins’ boys.

From there, the business partners’ way forward — the method as well as the mantra — couldn’t be clearer.

“Think of a ripple. That’s where we’re at right now. One huge wave starts from one little movement. People understanding what it’s all about—you have a passion, Get it Going. And while you’re at it, support companies that are earth friendly and kind to people. Right now we are that little ripple, but hopefully some day we will become a great big wave.”

Their first attempt at the big wave will be their Kickstarter campaign set to launch in the fall, with a working title, The New Race Shirt. The focus of the campaign will be to encourage race and event directors as well as the participants to commit to made-in-the-USA, T-shirts.

Sexual Support Assault Services will be the first organization to use GiG T-shirts for competitors. Its 5K to Keep Kids SAFE is slated for June 8. But the first group to order Get it Going T-shirts was My Breast Cancer Support for its Celebrate Pink 5K, taking place Sept. 13.

My Breast Cancer support is using Get it Going T-shirts because of GiG’s local focus. “And I like the vibe of what they do, the message of the GiG organization and the positive aspect of it,” says Wendy McCoole, a cancer survivor and the organization’s founder and executive director. “It’s a really good synergy — even to the point of the types of shirts they purchase and how they’re made up. They’re just great people, and they really, really want to help. They really want to get involved in the community.”

Get it Going will also partner with Great Bay Stewards for its Great Bay 5K race Oct. 25, news that Goyette and Spring are “really thrilled about, especially being fellow Green Alliance Business Partners,” says Goyette.

The Green Alliance is a Portsmouth-based union of local sustainable businesses promoting environmentally sound business practices and a green co-op offering discounted green products and services to its members.

“We Get it Going with our company, learning from scratch, finding the inspiration in the act of Getting it Going every day,” says Goyette. “Money is not what drives us. We are full of energy, because every day with a company such as ours, one must Get it Going. It's fulfilling by nature. And if we stay true to what Get it Going is, we will stay fueled for the challenging road that we've decided to take.”

For more information about Get it Going, visit www.getitgoingusa.com
For the Green Alliance, visit www.greenalliance.biz