Blog : Two Green Innovators Collaborate for Greener New England

By Madelaine | May 1, 2014 | in

By Heikki Perry

An environmental trendsetter since 1989, RAM Printing was one of the earliest Business Partners and leaders of the Green Alliance, a Portsmouth organization committed to promoting regional sustainability-driven companies. The firms’ collaboration has helped each to profit while also advancing the cause of environmentalism.

While most printing companies use oil-based inks, RAM’s are vegetable-based, virtually eliminating the toxins that pollute the environment but not compromising quality or diversity of color. RAM was also the first N.H. printer to receive Forest Stewardship Council certification.

Exploiting cutting-edge technology, RAM’s newest printer sets up in 12 minutes and prints 15,000 copies per hour, saving time and energy, and producing a more sustainable product. RAM recycles fluorescent light tubes, soda cans, aluminum plates, waste paper, corrugated boxes and pallets, and it buys its paper locally.

A growing number of RAM clients are GA Business Partners, which number at more than 100 businesses and organizations located mostly in NH but also in southern Me and Northeastern Mass. The GA works to grow businesses that demonstrate environmental and social responsibility while building a community of consumers who will patronize those businesses.

For less than the price of a direct mail campaign or a few print ads, GA Business Partners enjoy a 12-month investment in a constant flow of PR, contacts, prospective customers, and green business strategy. Additionally all GA Businesses are green-certified with that certification fully transparent and available to the public. The GA Web site, newsletter, published stories, social media, collaborative ads, and community presence are all constant sources of promotion for participating businesses. Business Partner Yankee Thermal Imaging brought in 20 new clients in less than seven days from a Green Alliance special offer email campaign to its members – this kind of success is mostly attributed to the GA’s powerful story-telling advocacy on behalf of its sustainable entrepreneurs as well as the GA community at large (one committed to doing business with local and transparent green companies).

GA Business Partners and consumer members use RAM for their printing, receiving a 5 percent discount for their patronage. “What’s great about both the GA business and consumer community is that they appreciate us and do business with us because of our practices and our business model,” says RAM account manager John Sobczak. “It’s the GA members who walk the walk and talk the talk. And we’re happy to do business with GA members, be they businesses or consumers. And we applaud them for doing the right thing.”

Find out more about Ram Printing at www.ramprinting.com

Visit Yankee Thermal Imaging at www.yankeethermalimaging.com

Click here to become a Green Alliance member and receive 5% off all RAM printing!