Blog : Marcom4 Green Story: Bringing Sustainability to the World of Marketing

By Theresa | May 8, 2014 | in

Marcom4, a marketing collective comprised of four New Hampshire women, has found a way to incorporate sustainability into their business model. Andrea Knowles, Jane Marlow Cutter, Kara Stere, and Dannielle Sargent have come together with years of combined marketing experience to offer top-notch branding, messaging, content, and strategy services to their clients.

Marcom4 shares office space with RiverWorks Printing, a large-scale eco-friendly printing company based in Greenland, New Hampshire. In an industry known for excess waste, RiverWorks Printing provides customers with a full suite of eco-friendly options, from biodegradable banners and recyclable posters to banner stands made from bamboo. Although a majority of their work is done online, Marcom4 does their printing almost exclusively with RiverWorks. The Marcom4 team also designed RiverWorks’ new logo.

RiverWorks Printing is also a member of the Green Alliance. “When we heard about the Green Alliance from RiverWorks, we knew that we had to find a way to get involved,” explains Andrea Knowles, Director of Media Strategy.

 

Considering the fact that marketing and advertising aren’t physical goods, Marcom4 still excels in offering green versions of their services. According to Knowles, roughly 75% of Marcom4 clients are affiliated with the green industry. Two examples of their green clients are Rockingham Electric, a Green Alliance partner, and Burndy Maunfacturing, a wind and solar company.

The Marcom4 office is also making concrete efforts to “go green”. They do not require much energy for their work, and are diligent in turning off lights and unplugging equipment. A lot of the time, the co-directors of Marcom4 work from home, saving on costly transportation emissions. When they do come into the office, Knowles, Stere, Cutter, and Sargent carpool as much as possible. The Marcom4 team is serious about their recycling efforts, thanks in part to RiverWorks. RiverWorks offers extensive recycling options to their clients.

Along with working for green companies, Marcom4 has donated their services to several environmental nonprofits, including PLAN, the Post-Landfill Action Network. By designing logos and aiding in strategy development, Marcom4 helps other eco-friendly organizations build their businesses.

Green Dreams

As the first Marketing and Advertising firm in the Green Alliance, Marcom4 is excited to find new ways to promote environmentalism through their business. According to Knowles, their decision to put more emphasis on sustainability efforts came naturally. “At Marcom4, we are primarily concerned with helping our clients grow,” says Knowles. “As four women committed to living life in a more environmentally friendly way, we are looking forward to helping the local green industry blossom by being great businesspeople.”

This Green Story was written as part of the Green Alliance sustainability certification process. You can read the full evaluation and report card at the Marcom4 Green Alliance page.