Blog : Redhook 10% Tuesdays

By Madelaine | Mar 11, 2014 | in

Last year, the Redhook Ale Brewery created the “10% Tuesday” give-back program to show support for 12 local charities. General Manager Ryan Colwell thought this program was the best way to build closer relationships with neighboring non-profits.

Part of Redhook’s mission is to provide support for the local Seacoast community. This past year, it donated 10 percent of its profits every Tuesday night to a particular New Hampshire non-profit organization. Redhook wanted all of the money from “10% Tuesdays” to go towards the farmers and local community who deserve it. Hosting “10% Tuesdays” was simply another green initiative Redhook decided to tackle.

The charity give-back program helped spread awareness for meaningful causes. Redhook aided the organizations by donating a portion of its revenue every Tuesday, focusing on one group a month. The pub in turn experienced more business on each Tuesday because friends and donors to each organization patronized the pub. A “multiplier effect” resulted from local organizations teaming up to work together on this project. Many of the foundations featured in the 2013 program have returned for a second year.

Great Bay Stewards was one of the repeat recipients of Redhook’s give-back program. GBS paired up with Redhook to promote the protection of the local estuarine environment through research and education, the revenue generated also helps its mission of conserving wildlife and water quality in the Great Bay. Great Bay Stewards was happy to return as a beneficiary this month after the great turnout last year.

Each Tuesday this month, 10 percent of Redhook’s profits will be donated to Great Bay Stewards! Stop by Redhook tonight and enjoy your brew knowing you’ve also helped out an important cause!

Green Alliance members save 10 percent on all food at Redhook! To join the GA, click here