Blog : Green Alliance Grows Businesses, Builds Community, Throws Parties

By Sam | Mar 28, 2014 | in

By Sam Ueda

PORTSMOUTH - Most people will never actually meet the owners of the many businesses they interact with on a daily basis, small businesses included. Portsmouth’s Green Alliance is in the business of bringing businesses and consumers together.

“We want to strengthen our communities in tangible ways, and that means utilizing both virtual connections and helping to facilitate the building of real human relationships,” says Sarah Brown, Green Alliance director. “Every day, we’re growing the local green economy and helping business to succeed while staying environmentally conscious, and part of that success involves bringing our members and our Business Partners together, face-to-face.”

So what do the folks at the Green Alliance do to bring everyone together? They throw some parties. On April 10th, Redhook Brewery will be hosting the next Green Alliance bash, where members can get to know each other, mingle with businesses, and most importantly, listen to music and enjoy the company of like-minded residents and entrepreneurs. The Green Alliance puts on several of these events a year to make sure that its members have the chance to get to know its businesses, in hopes of establishing a stronger bond of trust and understanding between sustainable businesses and the consumers that support them.

Sarah Brown is resourceful. The Green Alliance’s upcoming event is a collaboration of many of its business partners: Redhook will bring the food and beer and provide the sweet location, Cuzin Richard Entertainment is providing the music, and Revolution Energy, The Green Cocoon, and NH Cleantech Council are pitching in to make the event happen and engage their prospective communities and clients.

Kate Epson of New Hampshire Clean Tech Council, a network of businesses in the renewable energy sector, was particularly excited to invite their members to the party and connect with the broader Green Alliance community.

“We’re always looking for ways to expand our reach to green businesses, so we made sure to invite all our businesses and members to the party,” she says. “It’s really important to bring people invested in environmental technology and business together so we can work collaboratively to make NH a greener place.”

When Cuzin Richard Entertainment brought singer-songwriter AJ Edwards to Brown’s attention as a new artist on his roster, they decided it was a perfect opportunity to put on a concert for Green Alliance’s members.

Based out of Boston, Edwards writes and performs perfectly arranged pop songs. Armed with an acoustic guitar, a soulful voice and a tight backing band, he has been performing across the country for close to a decade. His timeless compositions have all the trademark elements of modern acoustic pop, sometimes incorporating elements of Americana, country and folk. Edwards will perform solo on April 10th.

“I love the inner peace that music gives me,” adds Edwards. “I just performed at a yoga studio last week and I hope I can continue doing that. It definitely makes you feel more connected with the earth and the soul.”

Also appearing at April 10th’s event is Portsmouth’s newest addition, Humble Be. Frontman Adam Brown embraced the opportunity to showcase his upcoming album, an uplifting, R&B-infused rock project with a pop edge.

“I’m really excited to be playing this party,” says Brown. “Our new album is still being mixed, so this is going to be a chance for people to hear the songs before they’re out. I’ve played at [Green Alliance] events before so I know this is a community that appreciates good music.”

As far as environmentally-minded restaurants and event venues, Redhook Brewery is one of the greenest on the Seacoast. They have an unmatched recycling program, a locally-sourced menu, and a catalog of beers exclusive to its Portsmouth location.

The Green Alliance is a unique union of sustainable businesses and consumers, focused on strengthening the presence of the environmentally-conscious community in New England. Each business undergoes a rigorous sustainability audit and is given a score out of 10 based on their green initiatives. In an effort to strengthen trust between the business and the consumer, both documents are made publicly available on the Green Alliance’s website.

In addition to telling stories about its Business Partners, the Green Alliance also engages environmentally conscious consumers with a discount card membership. Members, who pay a yearly fee, enjoy sizable benefits from the Green Alliance’s 115 green businesses, as well as free access to their parties and events. GA memberships will be available at the door.

Most importantly, Brown is a firm believer that holding fun, engaging events for the Green Alliance is the best way to bring the environmental community together.

“We work hard all year long on a lot of very serious issues, so it’s good to have a little fun every now and then.”

Email sam@greenalliance.biz to RSVP to the event, and if you're not a member, join here with our special discount!