Blog : Guest Blog: theGreenScreen.tv Hopes to Better Inform Citizens with the Power of the Media
Not often does a media group fight to better inform citizens of environmental issues as much as Now or Never Media, based in Portsmouth. By creating a weekly TV show entitled theGreenScreen.tv, Now or Never Media has begun to spread the word about potential solutions in the fight to become more green and sustainable. By profiling local businesses and citizens who are making strides to take part in the fight for environmental activism, Now or Never has taken advantage of the media to better educate the public on a wide range of environmental issues. By specifically emphasizing climate change theGreenScreen.tv hopes to free those who are stuck in their everyday complacency and create awareness for environmental issues that are ignored daily. Bill Rogers, the executive director and producer of Now or Never Media explains the importance of this Sunday's broadcast as well as potential solutions in his following statement.
“This Sunday we will broadcast our 13th episode of theGreenScreen.tv with an inspiring conversation – if I may say so myself – with Cam Wake focused on his work and how that relates to the Union of Concerned Scientists Indicators of Climate Change in the Northeast. After this Sunday (11:30 AM on WBIN TV) we will rerun some of our favorite episodes as we continue to record more before getting to broadcast more original episodes later in the summer. We are succeeding in what we set out to do: being part of the exciting solutions all around us. We are part of this energizing, inspiring activity. As such we are part of a social climate that spurs other such activity.
We are building our audience via the broadcast show (on the recently bought WBIN-TV) as well as its full stream on the web (theGreenScreen.tv) and are making effective (and cost-effective) segments that are posted separately. And now it's time to build both the niche audience from our web presence and the wide cast to the 6 million in New Hampshire, Massachusetts, and southern Maine and Vermont who receive the broadcast. As Bill McKibben and Cam Wake have said, we need not a sliver bullet to address climate change, but something more like silver buckshot – less a single solution, then many solutions working to support one another. The equivalent (and perhaps a little less violent a metaphor) is we need the broad cast of seeds as well as the individually placed seeds in distinct rows through our web presence. We need it all.
And we need to let people know of what we offer as we focus on the very cool and exciting solutions happening all around us. We are a mission-driven organization and have received philanthropic support from those who believe in what we do and how we do it. And we have offered businesses the ability to let people know of their real and essential stories. We hope you will all continue to support what we do and find benefit to you in what we do. As we move towards getting our words out we hope you see how it will further magnify and amplify those real benefits.” Bill explains.
With new weekly videos available on Sunday theGreenScreen.tv is without a doubt worth a visit, for more information about theGreenScreen.tv green initiatives or Now or Never Media click here or to check out some of their work on the GA website click here.