Blog : A Perfect Move responds to chaotic month of growth the only way they know how: through charity

By Jim Cavan | Apr 4, 2011 | in

Last month they opened a brand new, giant office and warehouse along Route 1 in Kittery. A few weeks later, they launched a non-profit repurposing store called Gentiques.

But if you think A Perfect Move – a locally-owned moving company specializing in “green” and community-oriented options and alternatives – is ready to rest on its laurels, you’ve got another thing coming.

The Kittery-based APM recently recently announced their latest in a long line of charitable initiatives, “Chairs for Charity”, which held its kickoff event in late March.

At the initial March 22nd gathering, held at their new Route 1 space (240 Route 1, just north of the Kittery Traffic Circle), A Perfect Move invited guests to select chairs to paint or decorate. The newly embellished chairs will then be auctioned off for charity on April 21st.

According to Genevieve Benton, owner of A Perfect Move, around 30 people showed up to select their chairs for decoration.

“The initial turnout for the people selecting the chairs was very impressive,” said Benton. “People were very enthusiastic about having the chance to make the chairs their own and see how they’d do at the auction.”

In fact, APM’s upcoming April Chairs for Charity event is being held in tandem with the GA’s monthly Business Partner meeting. But unlike most Green Alliance meetings, this one will be open to the public, in part as a way of drawing attention to APM’s sustained commitment to their two Gs: green and giving.

All proceeds from the April 21st auction event will benefit the Children’s Literacy Program.

To say it’s been a busy couple of months for A Perfect Move would be an understatement. Between opening their new location, a brand new store, and their regular charity events – they just recently hosted a beach cleanup in York in conjunction with Blue Ocean Society – a less confident owner would be excused in feeling a bit overwhelmed.

Not Genevieve Benton.

“We’ve really embraced the change and growth, and are very excited about the future of our business,” exclaimed Benton. “Obviously a lot was happening at once, but now that we’re in our new space we can finally focus on getting out there and doing what we do best.”

What they do best is very much a two-fold program. On the one hand, they’ve worked extensively with a number of community groups and non-profit organizations, including Dover Women Aid, York Community Service Association, Homemakers Health Services, Fair Tide, Cape Neddick Wildlife Refuge and the Seacoast Breakfast Exchange Club.

Then there’s the company’s ever-growing list of green initiatives, which includes: donating costumers’ unwanted goods to charity (or selling at through their non-profit thrift store, Gentiques); a comprehensive recycling program, and recycled boxes dropped off free of charge to customers (they only ask they be allowed to use the boxes when no longer needed).

Erin O’Connell, Benton’s daughter, is the very much driving force behind many of APM’s environmental initiatives, which include recycle bins in the office, warehouse and the store; purchasing partially recycled packing materials; utilizing business partners that take reducing the impact of their business on the environment seriously; and providing reusable china and cups for guests to utilize at their events.

O’Connell is so adamant about greening the office, in fact, that she even purchases Shaklee all-natural cleaning products for the office, Gentiques and her home.

In an effort to promote their growing green and community-oriented initiatives, in 2009 the company joined Green Alliance, a sort of “green business union” that helps raise the profile of sustainability-minded businesses throughout the region.

All the while, APM’s new and already successful Gentiques thrift store combines the company’s knack for repurposing discarded or no longer needed items, and their charitable efforts.

For Genevieve Benton, it’s the ideal combination.

“My team and our community is really what enables all of this to happen,” exclaims Benton. “I applaud our team who works hard, tireless hours and looks high and low for ways in which we can give back. It’s heartwarming, and we’re truly blessed to have these new opportunities to do so.”