About Us

Our Mission:

  • To increase the profits of businesses that are having the least impact on the environment and to encourage more sustainable business practices through "Business-to-Business" mentoring and strength in partnership.
  • To educate and influence the public to consider the goods and services they use in their own communities and to encourage more sustainable choices.

Our Story

The Green Alliance was born from a partnership of business ingenuity and community environmental advocacy. In 2008, Green Alliance founding business, Simply Green Biofuels, was trying to break into a market dominated by fossil fuels, when they realized that an alliance of similarly green-minded businesses might bring more tangible results. Simply Green owner, Andrew Kellar, knew that Seacoast residents using biofuel would similarly be interested in green landscaping companies, green restaurants, etc. Kellar had the idea of teaming up with these other local green businesses, where each business would offer eachother's customers mutual discounts, while sharing best business practices and marketing techniques.

At the same time, community activist Sarah Brown was working in Portsmouth and Kittery on community environmental issues. As the environmental advocacy widened to include towns and local business, Brown recognized that some businesses, including Simply Green, were leading the way in sustainability. She began to ask how she could bring attention to those local businesses doing the right thing for our planet, as well as encouraging and providing support for the more timid businesses trying to "go green". Hence, the Green Alliance was born!


Our Team

Sarah Brown - Senior Adviser

Sarah Brown has been an environmental advocate in her community for the last 10 years. She has served on Kittery's Town Council and the Zoning Board of Appeals. Sarah created Kittery Progressive Action, a community action coalition which responds to and organizes around, progressive issues in Kittery, Southern Maine and Portsmouth. She also formed St. John's Stewardship of the Earth Committee in Portsmouth; a group which educates the Seacoast community on environmental issues. Brown spear-headed Cool Kittery, which convinced the Town Council to sign the Mayors Agreement on Climate Change and then regrouped to become Kittery's current Energy Efficiency Committee - a town-sanctioned board that is now working to reduce Kittery's energy use and promote conservation in the schools and the community.

Before moving to the Seacoast, Brown worked for 5 years as a journalist in Moscow, Russia for CNN, BBC, NBC and the Associated Press. Pre-Russia she worked at CNN's New York bureau. Brown has a degree in Russian Studies from Columbia University. She lives in Kittery with her husband and three young daughters.


Rich Collins - Assistant Director

Rich Collins is a talented University of New Hampshire Whittemore/Paul MBA with a diverse background in technology, staffing, sales, marketing, and content development. He is a strong proponent of authentic sustainability initiatives at the business level, and actively involved in environmental conservation efforts, particularly in the area of cold water conservation. He lives on the Seacoast, and spends much of his free time exploring the great state of New Hampshire, in particular the White Mountains, with his fiancée Sharon and his two best canine friends, Scout and Cassie.


Mike Bellamente - Managing Director, Co-Owner

With a long-standing passion for the great outdoors, Mike is committed to promoting innovative solutions for a sustainable economy. Prior to joining the Green Alliance, Mike served as the Head of Consumer Engagement for CDP, a global repository of corporate environmental data. Mike has also written for numerous publications on the topic of corporate sustainability, including the Guardian, Huffington Post, GreenBiz, Sustainable Brands, CR Magazine, Grist and the Portsmouth Herald.

Following the Deepwater Horizon oil spill, Mike was named to the White House-led economic solutions team to conduct impact analyses for communities affected by the spill. In February 2012, Bellamente was named to Ethisphere’s list of 100 most influential people in business ethics.

Mike received an MBA in International Business from the University of Edinburgh, Scotland and graduated magna cum laude with a bachelor's degree in marketing from Plymouth State University. He now lives in Newmarket with his lovely wife and two beautiful daughters.

Cody Duckworth - Social Media Manager

Cody is an undergraduate student entering his fourth year at University of New England in Biddeford, Maine. He has a major in Environmental Science and plans on completing a minor in Business Administriation. A longstanding desire to connect people and planet helped to foster his passion for sustainability and the locovore movement. His initial connection with the Earth began at a young age, while raising 4-H working steer on his family farm. Since then, his interests have evolved but he always notes the importance of having agricultural roots. These connections are relevant from his involvement in TEDxUNE, the Biddeford Solid Waste Commission, and his work under Sustainability Coordinator at UNE. 

Today, you can find him practicing a recent interest in photography and social media, thinking about applying to an MBA program, or working on the side as a Barista. As Social Media Manager for Summer 2016, Cody will be generating content, curating our website, managing member services, and reaching out to new individuals and businesses.