About Us

Our Mission:

  • To increase the profits of businesses that are having the least impact on the environment and to encourage more sustainable business practices through "Business-to-Business" mentoring and strength in partnership.
  • To educate and influence the public to consider the goods and services they use in their own communities and to encourage more sustainable choices.

Our Story

The Green Alliance was born from a partnership of business ingenuity and community environmental advocacy. In 2008, Green Alliance founding business, Simply Green Biofuels, was trying to break into a market dominated by fossil fuels, when they realized that an alliance of similarly green-minded businesses might bring more tangible results. Simply Green owner, Andrew Kellar, knew that Seacoast residents using biofuel would similarly be interested in green landscaping companies, green restaurants, etc. Kellar had the idea of teaming up with these other local green businesses, where each business would offer eachother's customers mutual discounts, while sharing best business practices and marketing techniques.

At the same time, community activist Sarah Brown was working in Portsmouth and Kittery on community environmental issues. As the environmental advocacy widened to include towns and local business, Brown recognized that some businesses, including Simply Green, were leading the way in sustainability. She began to ask how she could bring attention to those local businesses doing the right thing for our planet, as well as encouraging and providing support for the more timid businesses trying to "go green". Hence, the Green Alliance was born!


Our Team

Sarah Brown - Owner, Director

Sarah Brown has been an environmental advocate in her community for the last 10 years. She has served on Kittery's Town Council and the Zoning Board of Appeals. Sarah created Kittery Progressive Action, a community action coalition which responds to and organizes around, progressive issues in Kittery, Southern Maine and Portsmouth. She also formed St. John's Stewardship of the Earth Committee in Portsmouth; a group which educates the Seacoast community on environmental issues. Brown spear-headed Cool Kittery, which convinced the Town Council to sign the Mayors Agreement on Climate Change and then regrouped to become Kittery's current Energy Efficiency Committee - a town-sanctioned board that is now working to reduce Kittery's energy use and promote conservation in the schools and the community.

Before moving to the Seacoast, Brown worked for 5 years as a journalist in Moscow, Russia for CNN, BBC, NBC and the Associated Press. Pre-Russia she worked at CNN's New York bureau. Brown has a degree in Russian Studies from Columbia University. She lives in Kittery with her husband and three young daughters.


Jim Cavan - Director of Media

Jim joined the GA in February 2009 as support staff with a focus on social media marketing and writing. He has since become a full-time team member, serving as the Director of Media. Since coming to the GA, Jim's work has been published in a number of regional newspapers, magazines, and online, along the way helping raise the profile of GA Business Partners and green happenings throughout the Seacoast.

A native Michigander, Jim is a 2005 graduate of UNH, where he studied philosophy and sociology. Jim has long maintained a keen interest in environmental social and political issues, having canvassed for NHPIRG and the Sierra Club as well as completing a senior honors thesis on issues of social and environmental sustainability. Jim hopes to continue his work strengthening the GA's social marketing potential through regular blog updates, online networking, as well as contributing GA-related stories to local media publications.

When not fighting the good fight for the GA, Jim also works part-time for a Dover-based rare book and map seller. In his free time Jim enjoys spending time with his wife Deana, playing basketball, disc golf, yoga, cooking, and getting worked up over politics.


Herb Perry - Senior Staff Writer

Herb joined Green Alliance in June 2012 as a staff writer. A graduate of the Indiana University Graduate School of Journalism, he has written for two newspapers in Indiana and, here on the Seacoast, for the Portsmouth Herald and The York Weekly.

A New Jersey native, Herb first came to Maine to attend Colby College, where he earned a bachelor’s degree in government. He also holds a master’s degree in public policy & management from the University of Southern Maine. He has conducted public policy research for The Maine State Legislature and worked in communications for the Democratic Media Office of the Indiana House of Representatives.

Herb is interested in environmental issues and social policy, especially policy that affects people with mental illness. In his spare time, Herb reads The New York Times, plays ice hockey and baseball in adult leagues, and frolics in South Berwick with his wife, Kathy, and their golden retriever, Lily.



Bridget Sprague - Director of Marketing and Brand Development

Bridget is eager to use her branding expertise to inspire more New England residents and businesses to join our green community. Bridget brings over ten years of experience building major brands including General Motors, MTV, and Stride Rite.

Bridget combines her undergraduate education in Economics and Business Management with her current pursuit of a Master’s degree in Consumer Psychology, to provide a unique perspective on brand building and expanding B-to-C dialogue. In addition to her work with The GA Bridget consults with socially responsible businesses to create and implement focused communication plans.

Bridget is passionate about marketing, social and economic responsibility, and most importantly, her family. She is raising three children - Ellie, Kate, and Peter with her husband Billy, a physical education teacher. They love to explore their backyard for bugs and birds and grow organic vegetables in their raised gardens.