About Us

Our Mission:

  • To increase the profits of businesses that are having the least impact on the environment and to encourage more sustainable business practices through "Business-to-Business" mentoring and strength in partnership.
  • To educate and influence the public to consider the goods and services they use in their own communities and to encourage more sustainable choices.

Our Story

The Green Alliance was born from a partnership of business ingenuity and community environmental advocacy. In 2008, Green Alliance founding business, Simply Green Biofuels, was trying to break into a market dominated by fossil fuels, when they realized that an alliance of similarly green-minded businesses might bring more tangible results. Simply Green owner, Andrew Kellar, knew that Seacoast residents using biofuel would similarly be interested in green landscaping companies, green restaurants, etc. Kellar had the idea of teaming up with these other local green businesses, where each business would offer eachother's customers mutual discounts, while sharing best business practices and marketing techniques.

At the same time, community activist Sarah Brown was working in Portsmouth and Kittery on community environmental issues. As the environmental advocacy widened to include towns and local business, Brown recognized that some businesses, including Simply Green, were leading the way in sustainability. She began to ask how she could bring attention to those local businesses doing the right thing for our planet, as well as encouraging and providing support for the more timid businesses trying to "go green". Hence, the Green Alliance was born!


Our Team

Sarah Brown - Owner, Director

Sarah Brown has been an environmental advocate in her community for the last 10 years. She has served on Kittery's Town Council and the Zoning Board of Appeals. Sarah created Kittery Progressive Action, a community action coalition which responds to and organizes around, progressive issues in Kittery, Southern Maine and Portsmouth. She also formed St. John's Stewardship of the Earth Committee in Portsmouth; a group which educates the Seacoast community on environmental issues. Brown spear-headed Cool Kittery, which convinced the Town Council to sign the Mayors Agreement on Climate Change and then regrouped to become Kittery's current Energy Efficiency Committee - a town-sanctioned board that is now working to reduce Kittery's energy use and promote conservation in the schools and the community.

Before moving to the Seacoast, Brown worked for 5 years as a journalist in Moscow, Russia for CNN, BBC, NBC and the Associated Press. Pre-Russia she worked at CNN's New York bureau. Brown has a degree in Russian Studies from Columbia University. She lives in Kittery with her husband and three young daughters.


Craig Robert Brown - Director of Media

Craig Robert Brown received an M.F.A in creative writing from the University of New Hampshire in 2011. Since 2007 his fiction, humor and journalism has appeared in print and online magazines, newspapers and literary journals. An avid traveler, Craig loves meeting new people and seeing new places. He cites these experiences as the inspiration for his writing. When not helping Green Alliance Business Partners share their stories and growing the Green Alliance's social media presence, Craig is often reading, walking his dog, turning over the compost, or performing stand-up comedy throughout New England.

Katelyn Monroe - Community and Member Manager

Katelyn Monroe graduated from the University of New Hampshire in 2014 with a double major in Environmental and Resource Economics and Geography. She has always been passionate about environmental issues, and even at a young age, knew it would be her focus later on down the road. Outside of the Green Alliance, Katelyn enjoys traveling and discovering new places and tries to spend as much time outdoors with her young and energetic dog.

Rich Collins - Assistant Director

Rich Collins is a talented University of New Hampshire Whittemore/Paul MBA with a diverse background in technology, staffing, sales, marketing, and content development. He is a strong proponent of authentic sustainability initiatives at the business level, and actively involved in environmental conservation efforts, particularly in the area of cold water conservation. He lives on the Seacoast, and spends much of his free time exploring the great state of New Hampshire, in particular the White Mountains, with his fiancée Sharon and his two best canine friends, Scout and Cassie.