About Us

Our Mission:

  • To increase the profits of the businesses that are having the least impact on the environment and through "Business-to-Business" mentoring and strength in partnership, encourage more sustainable business practices.
  • To educate and influence the public to think more about the goods and services they use in their own communities and to encourage more sustainable choices

Our Story

The Green Alliance was born from a partnership of community environmental advocacy and business ingenuity. Green Alliance founding businesses, Simply Green Biofuels and Purely Organic Lawncare, were trying to break into markets dominated by fossil fuels and toxic herbicides and pesticides, when they realized that an alliance might bring more tangible results. Simply Green owner Andrew Kellar and Purely Organic head James Reinertson knew that Seacoast residents using biofuel were probably interested in organic lawn care and vice versa - Kellar and Reinertson promptly began offering each other's customers mutual discounts and sharing best business practices and marketing techniques.

At the same time, community activist, Sarah Brown was working in Portsmouth and Kittery on environmental issues - focused on individual energy use and personal environmental impact. As the advocacy widened to include towns and then business - Brown saw that some businesses were leading the way in sustainability. As business goes, so goes the individual...right? But how to bring attention to those local businesses that are doing the right thing for our planet? And, how to encourage more timid businesses to "go green" and provide support in that process? The Green Alliance, of course!

 

 

Our Team

Sarah Brown - Green Alliance Project Director

Sarah Brown has been an environmental advocate in her community for the last 10 years. She has served on Kittery's Town Council and the Zoning Board of Appeals. Sarah created Kittery Progressive Action, a community action coalition which responds to and organizes around, progressive issues in Kittery, Southern Maine and Portsmouth. She also formed St. John's Stewardship of the Earth Committee in Portsmouth; a group which educates the Seacoast community on environmental issues. Brown spear-headed Cool Kittery, which convinced the Town Council to sign the Mayors Agreement on Climate Change and then regrouped to become Kittery's current Energy Efficiency Committee - a town-sanctioned board that is now working to reduce Kittery's energy use and promote conservation in the schools and the community. Before moving to the Seacoast, Brown worked for 5 years as a journalist in Moscow, Russia for CNN, BBC, NBC and the Associated Press. Pre-Russia she worked at CNN's New York bureau. Brown has a degree in Russian Studies from Columbia University. She lives in Kittery with her husband and three young daughters.

Rian Bedard - Assistant Director

Rian Bedard has been called Mr. Green by peers and has been an enthusiastic environmentalist for years. Originally from Kittery, he has a major connection with this area and community. He studied Permaculture in San Francisco at the Botancal Gardens. He went on to become a certified instructor at the Esalen Institute in Big Sur, CA.  During his time in CA, he was part of a start up company that focused on finding and promoting local and sustainable businesses. With an emphasis on organic farms, Rian spent much of his time working closely with farmers. He was Co-host of a radio show that promoted these businesses, with interviews with restaurant managers, holistic practioners, farmers, and people making a difference in their communities. Armed with knowledge and training Rian moved back to the east coast with the intention of giving back to his home. His goal is to help move his community toward city wide composting programs and broader recycling. He comes to the Green Alliance from managing Me and Ollies in Portsmouth where he implemented a number of changes to lower the environmental impact and save thousands of dolllars. In his spare time he loves to bike and has recently taken up the sport of Bike Polo.

Jim Cavan - GA Blogger and Assistant

Jim joined the Green Alliance in February 2009 as support staff with a focus on social media marketing. A native Michigander, Jim is a 2005 graduate of UNH, where he studied philosophy and sociology. Jim has long maintained a keen interest in environmental social and political issues, having canvassed for NHPIRG and the Sierra Club as well as completing a senior honors thesis on issues of social and environmental sustainability. Jim hopes to continue his work strengthening the GA's social marketing potential through regular blog updates, online networking, as well as contributing GA-related stories to local media publications. When not fighting the good fight for the GA, Jim also works part-time for a Dover-based rare book and map seller. In his free time Jim enjoys playing basketball, disc golf, yoga, cooking, and getting worked up over politics.

John Greene - Intern Extraordinaire

John Greene is currently an undergraduate at the University of New Hampshire studying Environmental Conservation with a focus on environmental policy and sustainable development. John is also pursuing minors in Marine biology and Political Science. John has worked with Environment New Hampshire and NH-Public Research Interest Group on their renewable energy campaigns. Last year John interned with the EPA in their Office of Air and Radiation to learn more about environmental policy. John enjoys running, triathlons, being outdoors, and simply being active. He is a New Hampshire native, living in Amherst when he is not at school. John has been influential in building the Green Alliance into the thriving organization it is today.

Jenny Isler - Community Outreach

Jenny Isler lives in Eliot, Maine and works at Strawbery Banke Museum. She is pursuing a MBA in Organizational and Environmental Sustainability at Antioch University New England with a concentration on green business strategies and managing grass-roots level change. Between work and school, Jenny is active on the Eliot Energy Commission, with Slow Food Seacoast, Net Impact, Portsmouth Listens and as coordinator for the Portsmouth Community Garden. An avid gardener, she also leads workshops on gardening topics around the Seacoast. Before moving back to New England, Jenny had an organic farm in Pennsylvania, where she was active in local government promoting recycling and other green initiatives. Her dedication to resilient and thriving communities makes her work with The Green Alliance rewarding and personally fulfilling.